Joel Saenz
I’m a multi-faceted business professional
Let’s work together to optimize business performance through operational efficiencies, and drive sales growth with marketing strategies that attract and retain the best customers.
Story
I've learned from my successes and failures, but I'm not done learning.
I have a passion for nature, adventure, and business. A Colorado native, I have a deep connection to the outdoors. Like nature, Business is ever-changing, creating new challenges and opportunities to learn, grow, and experience. My professional journey so far has been full of both failures and successes; each of which I am grateful for.
My personal mantra is to never stop learning. I want to learn new skills, processes, technologies, and ways to work smarter and harder. My background is primarily in marketing, however, I am a cross-functional problem solver in many areas of business because I wanted more knowledge.
I’m currently looking to work with your business or organization to help tackle your challenges, and achieve your short and long-term goals.
Portfolio
Driven by numbers and inspired by art, I think creatively and strategically.
Education
University of Nevada Las Vegas – Las Vegas, NV
Bachelor of Business Administration, Minor in Marketing – May 2018
Summer international business program at University of the Basque Country in Bilboa, Spain – 2007
Experience
A highly knowledgeable and data driven business professional with over 14 years of experience in digital marketing, accounting, and business operations.
Oversaw marketing department for 57 retail stores, increasing revenue by more than 10% year over year. Increased store traffic by 70% in the first year by implementing automation and mobile marketing.Launched e-commerce and member portal resulting in a 12% increase in membership revenue.Executed SEO and content strategy that maintained high page ranking and social media engagement.
Managed all marketing for 114-acre real estate development in the country of Belize including online advertising, Salesforce/Pardot processes, website management, and developing sales support materials. Increased monthly leads by an average of 32.8% without changing the marketing budget. Helped shorten the time from lead to sale from 25 months to within 12 months, resulting in a 25.4% increase in revenue the first year.
Was the exclusive importer for Aerotools, BV of Netherlands for a new hair cutting system used by licensed cosmetologists. Handled all sales and marketing operations. Managed small sales and creative team that established distribution in 17 states. Received television publicity on Good Day LA and FOX Milwaukee. Served on a Task Force for the Professional Beauty Association.
Managed all corporate email communications and sponsored messages for Ameriprise Financial, Prudential, MetLife and Charles Schwab. Successfully integrated an email marketing software that tied revenue generating activities to email engagement. Created effective email campaigns across departments using segmentation and automation. Reviewed analytics and recommended improvements for email creative, copy and campaigns with marketing team.
Co-creator of Shot-O-Matic, an iPhone application with over 400 shot recipes. Served as Project Manager for the 7 month project, overseeing application development, testing and launch. Lead creative process including, logo/brand development, user interface design, and shot recipes and names. Worked with app developer in navigating the iOS SDK for successful submission to the Apple App Store.