Around 2014, many companies were not using responsive email design, however the need for it was rapidly increasing with professionals on the go. Building responsive email templates was a key component of my email marketing strategy, and resulted in higher engagement and success rates.
Audience segmentation is an important part of a successful email marketing campaign. Not only does it put the right message in front of the right customer, but it is also more cost effective if you are charged a rate per email. Segmented emails have higher open and click rates, and overall engagement.
Working with an outside production company, we produced a series of videos highlighting the four pillars of The Financial Planning Association. I was responsible for completing all post production using Adobe Premiere Pro and After Effects.
The marketing director was looking for something fun using animated typography (which was trending at the time) to share with members and potential members. I created the video using Adobe Illustrator and After Effects.