In addition to our wholesale distribution, we offered online purchasing for beauty professionals in states without suppliers. It was important that our website was mobile friendly, and had an easy-to-use shopping cart. I decided to use Shopify as our e-commerce solution when I built the website.
I found Facebook advertising to be a great, inexpensive way to build brand awareness on a national scale. In it’s infant stages, the Facebook pixel allowed us to retarget audiences and focus sales efforts on certain geographic regions.